Unified Customer View
A unified Customer View is the representation of aggregated, consistent, and holistic data available to an organization about a particular customer based on a single source of truth. (Source 1)
Unified Commerce Platform
Single platform with advanced middleware that simplifies the technology needed to sell across multiple channels. (Source 3)
Persons who use or operate a product or service.
A person's entire experience using a particular product, system or service, including practical, experiential, meaningful and valuable aspects of human computer interaction and product ownership. (Source 3)
Means by which a user and a computer system interact, in particular the use of input devices and software. (Source 3)
A user story describes why and how a user interacts with services and information. It takes the form of:
As a [role]
I want [goal/need/desire]
so that [benefit].
As a new parent
I want to understand childcare payments
so that I can return to work. (Source 2)
An approach to solving problems that revolves around users and their needs. It focuses on understanding users and their needs at every step of the service design process. (Source 2)