During our work on projects to implement complex technologies, in which we collaborated with various contact persons in the most diverse departments of our customers, we repeatedly found that it made sense to first develop a "common language". Apart from the language barriers within global organizations, it is primarily technical terms relating to digitization that trigger the most varied associations in the minds of team members.
Although everyone has heard of terms such as "digital fundraising," "customer experience," or "data sharing," people sometimes associate them with completely different ideas, depending on their professional background and area of expertise. And of course, for a usability designer, customer experience is something different than for a call center agent or an HR manager.
That's why we have been asked again and again by our customers to bring a little clarity into the confusion of terms.
We are happy to comply with this request and do not want to withhold this work-in-progress from our audiences.