Glossary - V

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Value Streams 

A value stream is a representation of an end-to-end collection of value-adding activities that create an overall result for a customer, stakeholder, or end-user. 


Virtualization uses software to create an abstraction layer over computer hardware that allows computer hardware elements —processors, memory, storage and more—to be divided into multiple virtual computers, commonly called virtual machines (VMs).  Virtualization can be used to implement many IT and network functions on generic computer servers, removing the need to buy typically more expensive, and less flexible, dedicated hardware. (Source 19)

Virtual Reality (VR)  

Computer-generated simulation of 3D images that can be used by retailers for virtual tours, interactive product displays, fitting rooms, customized shopping experiences, and 360 videos for customers.  (Source 3)

Voice of the Customer 

Voice of the Customer' combines explicit and implicit feedback from the customer based on the capture of customer experience, expectations, preferences and aversions.  (Source 1)

Voice Search  

Speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field.  (Source 3)

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